Rolls-Royce Motor Cars announced yesterday, Monday (24), which enters the South American market for the first time in company history. Rolls-Royce is working with future utilities in Brazil and Chile and CEO Torsten Müller-Ötvös, is currently visiting the region to meet these future dealers, as well as with clients, potential clients and members of the media.
Torsten Müller-Ötvös, speaking in Sao Paulo, said, “I am very happy to announce our plans to enter the South American market. Brazil and Chile have shown an impressive economic growth, with an increasing demand by discerning customers for high end products. Rolls-Royce Motor Cars has been growing very successfully in several fast-growing emerging markets and is therefore appropriate to establish a strong presence in Brazil and Chile. “
Via Italia Group, led by Francisco Longo dealership is the future of Rolls-Royce Motor Cars in Brazil.The Williamson Balfour Motors, a member of the Inchcape Group and directed by Peter Aberle, dealer is the future of Rolls-Royce Motor Cars in Chile. Both are working with the March 2012 date for the opening of its dealerships.
The news comes at an exciting time for Rolls-Royce, as sales have maintained a rapid pace worldwide. Between January and September, sales grew 41% over the same period last year.There has been a strong demand for both Ghost and Phantom models, with double-digit growth in all regions in the first nine months of the year. The Ghost continues to expand the segment and is the market leader with about 80 percent of customers have purchased a Ghost Rolls-Royce for the first time. The company has a strong order book that extends inland and 2012 levels of personalized content reached record levels.
Rolls-Royce also announced recently that the factory and headquarters in Goodwood, West Sussex, should be expanded significantly in the coming months to meet rising global demand and growing interest from customers for custom models and Phantom Ghost. The total investment in the project will be approximately £ 10 million.
